Creative, digital and media strategy
The basics of building a visual reputation
Symmetry, composure, perspective
The three strongest types of video or photo will always show signs of a well composed frame, symmetrical subjects or an unseen perspective.
Symmetry
Composure
Perspective
Brand design
Building on core themes from a traditional brand and modernising it for digital platforms.
Tailoring content to platforms
Distinguishing content between a personal profile and a company profile using different tone and design.
Pro-active audience building
Letting your audience know of an upcoming programme or event for individual platforms.
Condensing core messages
Condense a long narrative to the core for short, punchy reels and quotes in the social media 'Story' realm.
Tell an unheard story
Tell a story with depth and historical knowledge, rather than announcing a new message or showing a meeting. Give background to the announcement, why the meeting is happening - it adds a level of dynamism where other visuals can be used.
Using data to your advantage and control the narrative
By using analysis tools to examine your platforms - it will inform you the best times to publish content.
By not publishing on a Friday evening and publishing on a Saturday morning, with a retweet on Sunday evening made the video below one of Truss's best performers - it gauged over 550k views against January 2022 average of 15k.
(Below) This was an exclusive video in terms of language, tone and content and meant it was the first of its kind to tell an anti-Russian narrative.
Media handling
Handing out exclusive newsworthy content to the media can help you excel your brand.
It builds trust with the media and creates a good rapport.
You control the visuals and therefore the narrative.
It gives you more engagement and exposure.
The favour may return one day when you want an urgent moment covered.
May 2020 - A national statement was pre-recorded in-house and passed to the BBC to play as-live. This ensured maximum exposure than exclusive to digital channels.
An audience could be prepared with pro-active advertising.
It was planned to be released at an appropriate time for news engagement.
It gave the BBC authority to carry the message and improved the relationship.
How I can help
C-Suite corporate video and photography
Technical training sessions and workshops - online and in person
Digital & media operations strategy and customised guidance documents
Plan and concept digital campaigns
1-1 advisory video calls
Media training and speaking to camera (with/without autocue)
AI for digital communications workshop
AI for video training
AI disinformation tracking consultation
